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Synq Solutions Implements Print Solutions, Intelligent Profiling and Bi-Coastal Distribution to Drive Efficiencies and Lower Costs for Hot Topic

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Print Solutions Group

Intelligent Profiling: Benefits

  • Deploy POP materials faster and easier
  • Reduce print production costs by 14–22% (only the required quantities for each campaign are produced)
  • Streamline and automate the calculation of production quantities, thereby reducing labor hours and human error
  • Reduce time allotted for fulfillment, allowing more time to be devoted to the creative phase

Intelligent Profiling: Insights Blog

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We have been able to reduce the cost of our in-store POP materials by gaining efficiencies throughout the entire production and distribution process, and the location-profiling system saves even more money for our company and franchised restaurants because we now only produce and ship the merchandising elements that each individual location requires.

Brad Haley, Executive Vice President, Marketing CKE Restaurants

We sell through a complex network of retail stores with an infinite number of possible configurations. We need a partner that has the technological tools to understand this complexity and make the distribution of unique kits to these various configurations possible. Synq Solutions is able to deliver exactly what each location needs with absolute accuracy, speed and remarkable cost savings.

One of the largest wireless service providers

Synq Solutions implemented a multi-faceted ordering, printing, and fulfillment system for SONY Music Entertainment which not only improved our existing operations, but enabled the realization of new and previously impossible business opportunities.

Scott Farthing, Sr. Director of Merchandising, Sony Music Entertainment

Our Print Solutions Group (PSG) is comprised of innovative expert print professionals who understand your business and skillfully determine the optimal solution for every project. As trusted experts in print production, we manage every step of the workflow, giving you more time to focus on your core business.

Our Process: Benefits

Connect & Discover

We conduct a thorough assessment of your processes, the POP you currently use, and your history of specific methodology and materials. Once we understand your objectives, we formulate a strategy. As your print partner, your goals drive our recommendations.

Educate & Consult

PSG invests in continuous education to expand our expertise in the latest technology, substrates, equipment and processes. We perform comprehensive site visits to assess the POP of top QSR and retail stores, and leverage these observations to benefit our client base. Our industry expertise is disseminated among our PSG consultants through cross-departmental training, ensuring the most efficient process for every project. In turn, we share the latest industry trends and capabilities with you to determine how they may be leveraged for your campaigns.

Optimize Solutions

Through careful consideration of budget, timing, and desired output, we utilize our understanding of your business and recommend the most intelligent print solution, regardless of your project's complexity. Our industry knowledge, innovative technology, internal equipment, and select network of print partners ensure that you receive the best solution for your project's purpose.

Implement Results

PSG collaborates with Synq's technology and fulfillment specialists to provide the most timely and cost-effective results. We manage every step of the production process, guaranteeing that each order is produced on the best equipment and with the most appropriate materials. With Order Assurance, we leverage extensive quality assurance capabilities and keep you informed about your project's status every step of the way.

Review & Enhance

Throughout production and fulfillment, we continually collect and analyze data in order to enhance processes. Further, we generate detailed reports to provide transparency into your projects' development. As we strive to perfect our methods, you continue to receive best-in-class POP material.


  • We have in-depth understanding of your unique needs
  • You receive exposure to the latest developments in methods and materials
  • You have assurance that you will receive optimal results
  • Our methodology allows more time for you to focus on your core business